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Still, he's excited about being a part of the App Store and thinks that an open discourse about the store's strengths and flaws can mean better apps as well as better devices. Presently, developers are basically left to fend for themselves when it comes to getting the word out about their products.Īlthough rags to riches success stories are coming out of the App Store ( iFart has reportedly sold 350,000 copies), Barnard recently reported that App Cubby only broke even, with $65,000 in revenue and $65,000 in expenses. Marketing an application as a single title in libraries that range from Apple's 15,000 titles to Handango's 140,000 can seem like an exercise in futility. Ultimately, you hope device manufacturers and carriers will realize the value in having a more centralized application store."įor developers, the world of mobile apps can be feast or famine, with luck playing a big part in any success.
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"I mean, there's a reason why retail has a lot of department stores and very few manufacturer stores.
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"It's so inefficient," says Roger Entner, head of Telecom Research for The Nielsen Company. The proliferation of new platforms and devices certainly doesn't make anyone's job easier. The fact that Handango advertises support for 1,000 devices and eight different platforms should suggest the complexity of the mobile applications market. Palm's Pre store is in the works, and BlackBerry maker Research In Motion (RIM) is building its inventory.
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Microsoft will offer the Windows Marketplace. The world of mobile application stores is an increasingly fragmented one. The question developers are undoubtedly asking is: Are they making as much money as they should be? Whether consumers want to communicate with their friends via Facebook Mobile, save time by checking traffic with TeleNav or kill time with an iBeer, these and many other applications are available through a growing list of mobile application vendors. It's probably not a coincidence that nearly every mobile application available can neatly fit into one of those categories. "They want to communicate, and they want to save time and kill time," he said. However, there's a risk that stores with different development requirements, marketing strategies and distribution methods will lead to market confusion.Īt a recent CES session, Nick Montes, president of Viva! Vision, noted that people want three things from their cell phones. The move to mobile apps aims to offer consumers a richer experience than can be achieved via a mobile internet site.
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Last week Microsoft, Nokia and Orange all announced the launch of app stores, joining the likes of Apple, O2, Samsung and Google Android as the industry bids to drive use of content services. Mobile industry experts have warned the sudden rush of mobile application stores could cause confusion for publishers and advertisers.